Architype Catalogue’s soft ‘padded’ letterforms were originally created by Wim Crouwel for the Stedelijk museum’s 1970 exhibition of sculptor Claes Oldenburg. Crouwel said, ‘When you look at Oldenburg’s work, with all those soft objects, it gets into your system, so you try to integrate that feeling in the design. Claes was very taken with the catalogue's typeface, and asked me if I would do the whole alphabet for him, so I did. I cut it all out in pink paper and pasted it together’.
The Foundry font collection is now available exclusively from Monotype. Selecting the ‘License this font’ button on this page will automatically take you to the relevant place on the Monotype site.